The short answer
F-150 wins on trim variety, engine variety (4 options including PowerBoost hybrid), Pro Power Onboard, and pricing flexibility. Tundra wins on the i-FORCE MAX hybrid as standard mid-trim, Toyota reliability reputation, and a more refined ride. Both can tow 12,000+ lbs in the right configuration. Pick by what trim ladder you want and whether you value Ford's Pro Power Onboard or Toyota's reliability reputation.
Engines
F-150 offers 2.7L EcoBoost (325 hp), 3.5L EcoBoost (400 hp), 5.0L V8 (400 hp), and 3.5L PowerBoost Hybrid (430 hp). Tundra offers a single base engine — 3.4L i-FORCE twin-turbo V6 (389 hp) — and the i-FORCE MAX hybrid (437 hp). No V8 option on Tundra anymore. F-150 has more variety; Tundra simplified the lineup.
Towing and payload
F-150 max tow: 13,500 lbs (3.5L EcoBoost + Max Trailer Tow). Tundra max tow: 12,000 lbs (i-FORCE MAX). F-150 max payload: 3,325 lbs. Tundra max payload: 1,940 lbs. F-150 wins both. For most retail use both are plenty.
Hybrid comparison
F-150 PowerBoost: 430 hp, ~24 mpg combined, 7.2 kW Pro Power Onboard for jobsite or hurricane backup. Tundra i-FORCE MAX: 437 hp, ~22 mpg combined, no equivalent power export. Pro Power Onboard is the F-150's killer feature for South Florida hurricane prep.
Interior and tech
Tundra has the more refined interior at mid-trims (Limited / Platinum / 1794) and shines for ride comfort. F-150 catches up on tech (12-inch SYNC 4 portrait screen, BlueCruise hands-free) and offers a wider luxury ceiling (King Ranch, Platinum, Limited). Both very competitive.
Off-road
F-150: Tremor (mid off-road), Raptor (high-speed desert). Tundra: TRD Off-Road, TRD Pro (overland-focused, FOX shocks, lift). Tundra TRD Pro is excellent for trail use. F-150 Raptor is the pre-runner specialist. Different missions.
Price
F-150 starts in the high $30s (XL), volume retail XLT mid-$50s loaded. Tundra starts in the low $40s (SR), volume retail SR5 mid-$50s. F-150 has more entry-trim flexibility (XL fleet pricing); Tundra has fewer trims and higher entry price.
Reliability and resale
Toyota historically owns the reliability narrative — Tundra is no exception, with strong reputation for longevity. F-150 has improved markedly and is best-in-segment on volume + parts availability + dealer density. Both hold value well; Tundra historically slightly better on used market resale.
How to decide
Pick F-150 for: trim variety, engine variety, Pro Power Onboard, BlueCruise hands-free, and dealer + parts ubiquity. Pick Tundra for: standard hybrid mid-trim, Toyota reliability reputation, refined ride. If you tow heavy or want hurricane backup, F-150 PowerBoost. Eugenio at Sunrise Ford in Fort Pierce handles the F-150 side.